Websites, instant quoting and growth systems built for the cleaning industry
Growth by Aetos started inside a cleaning company. The founder built and scaled a cleaning business from nothing, then turned what worked into systems for other owners: a premium brand, a website that converts, instant online quotes, automations, local search and a hiring funnel. Residential, commercial, end of lease, strata or airbnb turnovers, the build changes with the work you do.
200+complete growth systems built for service businesses
4 countriesclients across Australia, the USA, Canada and the UK
Owner-builtevery system shaped by trial and error in my own businesses
SpeakerZenMaid Maid Summit and Clean Like a Pro’s 2nd birthday event
Sound familiar?
If this is your week, you’re not alone. I’ve been there.
01“My website looks like every other cleaner’s and nobody calls.”
02“I lose quotes because I answer hours late.”
03“I’m busy cleaning, so marketing never happens.”
04“I can’t find reliable cleaners, and when I do they leave.”
What you get
What your week looks like after.
One partner who knows how a cleaning business actually runs: pricing by the hour or by the job, recurring clients, team rosters, reviews and the busy season. We build the growth system in the right order, so each piece makes the next one work harder.
Pick one piece or the whole recipe. Everything is one-time to build and yours to keep, with optional ongoing support after launch.
01
Quotes in minutes, not hours
Instant online quoting lets a visitor price a clean and book at midnight.
02
Found in your suburbs
Local SEO and a Google Business Profile that show up when people search near you.
03
A team that stays
Hiring funnels that bring in applicants without sorting through endless messages.
Concept build · Rosa House Co.
What we build for cleaning companies
We build it. You get on with the job.
Premium brand identity and logo
Conversion-focused website with service and suburb pages
Instant online quoting and booking
CRM, follow-up and review automations
Local SEO and Google Business Profile optimisation
We start from your goals, then shape the build to fit how you work. You review it as we go, with rounds of revisions included, so it's right before it goes live.
One-time build, yours to keep. Payment plans available.
Strategy first
Built around the outcome you want. We start from your goals, then shape the build to fit how you work. You review it as we go, with rounds of revisions included, so it's right before it goes live. Not sure this is the right build? Your $250 Growth Strategy maps what to build and in what order, and the full amount comes off your build if you go ahead within 30 days.
Built by an owner who learned it the hard way, so you don’t have to.
I didn’t learn this from a course. I learned it by actually going through it, running my own service businesses through years of trial and error: quotes at midnight, missed enquiries and systems that broke before they worked. Every lesson is built into what we make for you. Now I’m handing you the shortcut.
Shania Gladwell, founder of Growth by Aetos
Client email
“Honestly I’m beyond grateful for all your help, guidance and support throughout this whole process… genuinely the best experience.”
Business owner
Residential cleaning company, Western Sydney
Google review
“They set up my website and system for Greater West Cleaning Services, based in Sydney, and they did not disappoint! They really took the time to understand me, my vision and what I wanted for my business, right down to the very last detail. Their ongoing support and check-ins have meant so much to me.”
Mele
Greater West Cleaning Services, Sydney
Google review
“Since getting everything set up, my business has been running so much more efficiently. With the baby arriving soon, it’s a huge relief knowing I don’t have to answer every phone call. Appointments are booked automatically, even while I’m asleep, which has taken a lot of stress off my plate.”
Cathy
Aetos client
Google review
“Having our emails built out properly has saved us so much time. New inquiries, on-boarding, reviews, re-booking and old customers are no longer completely dependent on someone remembering to send something.”
Sophie
Aetos client
Google review
“Shania and her team demonstrate exceptional care and diligence in their service. If you need help with organising a new website, automations and funnels, contact AETOS. 100% recommended.”
Meri
Aetos client
Google review
“Before working with Shania and the team, I found AI tools confusing and wasn’t sure where to begin. They made the entire process simple, easy to understand, and stress-free. Everything was set up smoothly…”
Laraine
Aetos client
Google review
“They helped me all the way … and created systems that fit my business. 10/10 recommend.”
Keiny
Aetos client
Google review
“Their instant quoting system is easy to use and has made managing enquiries and sending quotes much easier and more efficient for our cleaning business. What I appreciate most is their excellent customer service. The team is friendly, approachable, and always easy to communicate with.”
Rachelle
Cleaning business owner
Facebook review
“Starting a business can feel overwhelming, but having people you can comfortably ask questions and turn to for support makes such a difference. What means the most is that they check in on me and my little one too. That personal touch goes a long way.”
Mele
Greater West Cleaning Services, Sydney
Google review
“Great open transparent communication and they have been able to work around our families medical needs. Also they bring all their own equipment and products and ask each week if there is anything else they could be improving on. 5 stars all the way!”
Rebecca
Customer of Beskar Cleaning, Shania’s own cleaning business
Google review
“With 2 small children we really appreciate a good clean and Beskar do an amazing job, they’re efficient, thorough and friendly. Also the communication has been excellent with prompt phone calls for any changes needed.”
Susie
Customer of Beskar Cleaning, Shania’s own cleaning business
Google review
“We have been using Beskar Cleaning for over 1 year now and they are a professional and reliable cleaning service. They clean our house once a fortnight which helps us stay on top of our cleaning. Would highly recommend.”
Brittany
Customer of Beskar Cleaning, Shania’s own cleaning business
Google review
“They were on time, professional and did a great job. Would recommend them to anyone looking for a cleaner for their home. Happy to use them again.”
Sally-Anne
Customer of Beskar Cleaning, Shania’s own cleaning business
The order matters: brand, then website, then instant quoting, then automations, then growth. Each piece works on its own. Built in the right order, they feed each other, and growth stops feeling like luck.
We work with service businesses of all kinds. Cleaning is where we started, so our systems are tuned to how cleaners quote, schedule and hire.
Can you connect to the software I already use?
Usually yes. We connect to common cleaning tools and bookkeeping software, or move you onto the Aetos Growth Engine if you’d rather have one screen.
Do you build for commercial cleaners too?
Yes. Commercial cleaners get a different site and funnel: contract enquiry forms, capability pages and outreach to facility managers.
How long does a build take?
Most full growth-system builds take about six weeks, depending on how many pieces you want.
What does it cost?
Full builds usually run from $2,500 to $15,000+ USD depending on scope, with payment plans available. A written Growth Strategy is the best first step.
Can I make changes?
Yes. Every build includes rounds of revisions, and it's customised to the outcome you're after.
Start here
Not sure where to start?
Get a free Website & Growth Audit. We look at your website, your quoting and your follow-up, and tell you in writing what to fix first.
Want the full plan? Your Growth Strategy is $250 USD and delivered in 3 business days, and the full $250 comes off your build if you start within 30 days. Your 30-day Aetos Growth Engine trial starts the day you pay ($97/month after your 30-day free trial, cancel anytime).
Builds are one-time and yours to keep, customised to the outcome you want with rounds of revisions included. Full growth-system builds usually run $2,500 to $15,000+ USD, depending on what your business needs. Payment plans are available.
No pressure, everything by email.
Concept websites we have built
Concept build · Luxury car detailingMarlow Detail Co.
