A bright, high-contrast identity
A pale palette with a single confident accent and a distinctive halo mark, built to stand out on a phone screen and on a van.
Concept build created by Aetos, not a client businessPremium home cleaning
Halo House Co.
Halo House Co. is a concept for a premium home care brand with a light, luminous feel. We used it to test how far a clean, airy identity can go in a category where most competitors look alike.
What we built
Service tiers explained in plain words
Routine, deep and move-out services are described by what is actually included, so there is little room for misunderstanding.
A recurring-visit rebooking prompt
A simple way for regular households to confirm, skip or change the next visit without a phone call.
Why it works for this industry
Most households choose between a handful of similar providers, and the difference they can see is presentation. A distinctive mark and precise service descriptions help a brand be remembered, while an easy rebooking step supports the regular visits that recurring work relies on.
Frequently asked questions
Is Halo House Co. a real company?
No. It is a fictional concept build created by Aetos, not a client business.
How is Halo different from Rosa House Co.?
They are separate concepts with different tones. Halo is light and airy, while Rosa is warm and editorial.
Can the tiers be changed for another service area?
Yes. A real build starts with the business's own services and how they describe them.
Related services
WebsitesFast, premium sites built to turn visits into enquiries.Learn more →Logo and brandIdentity systems and brand books that look the part.Learn more →Instant quotingQuote tools that answer customers while you work.Learn more →Google Business ProfileSet up and tuned so local customers can find you.Learn more →
Related reading
Halo House Co. is a fictional concept build created by Aetos to show its standard of work. It is not a client business, and nothing here describes client results.