A CRM that chases every lead so you don’t have to
You can’t answer the phone with gloves on. By the time you ring back, they’ve gone with someone else. A CRM for your cleaning business puts every enquiry in one place, texts back missed calls in seconds and follows up every quote for you, in your words, while you get on with the job.
If this is your week, you’re not alone. I’ve been there.
- 01“My leads are everywhere: texts, emails, Facebook messages, Instagram DMs and sticky notes.”
- 02“I can’t answer the phone with gloves on or up a ladder, and by the time I ring back, they’ve gone with someone else.”
- 03“I’ve tried a CRM before, but it was too complicated, so nobody used it.”
- 04“My admin takes up my whole Sunday.”
What your week looks like after.
You’ll see where every lead is up to and who needs a nudge, without scrolling through your phone. When you can’t pick up, missed-call text back sends a friendly text straight away, so the lead stays with you. Quotes get followed up, reminders go out and review requests send themselves.
The Aetos Growth Engine is our own CRM, built on GoHighLevel and set up for service businesses. Build it yourself with the 30-day free trial, cancel anytime. The Aetos Academy shows you how, step by step, and AI tools like ChatGPT or Claude can help you write your messages and set up faster. Bonus: the Aetos document library. After 30 days it’s $97 USD/month. Or have us build it for you: a one-time, done-for-you build that you own, usually in about 6 weeks, with payment plans available.
- 01
Nothing slips through
Missed calls get a text back and quotes get chased, so no lead goes cold.
- 02
More five-star reviews
Review requests go out after every job, while the clean is still fresh.
- 03
Your Sundays back
Reminders, welcome messages and rebooking happen on their own.
We build it. You get on with the job.
- Pipelines built around how you work: new lead, quoted, booked, completed, review requested
- All enquiry channels connected: website forms, instant quotes, email, SMS, Facebook, Instagram and Google Business Profile chat
- One shared inbox and a mobile app so you can reply from anywhere
- Missed-call text back with a link to your quote form
- New lead and unbooked quote follow-up by SMS and email
- Booking confirmations, reminders, “on our way” and post-job messages
- Automated Google review requests, rebooking and win-back campaigns
- Simple reporting: leads, quotes, bookings and where they came from
- The Aetos Academy, plus the Aetos document library as a bonus
$97/month after your 30-day free trial, cancel anytime.
Free for 30 days, then $97/month
The AETOS Academy shows you how to build it all, step by step. One inbox, follow-ups on autopilot, online booking and a clear pipeline, plus the full business document library as a bonus. Cancel anytime.
Not sure this is the right build? Your $250 Growth Strategy maps what to build and in what order, and the full amount comes off your build if you go ahead within 30 days.
Get my growth plan →Built by an owner who learned it the hard way, so you don’t have to.
I didn’t learn this from a course. I learned it by actually going through it, running my own service businesses through years of trial and error: quotes at midnight, missed calls and systems that broke before they worked. Every lesson is built into what we make for you. Now I’m handing you the shortcut.
Shania Gladwell, founder of Growth by Aetos
“Honestly I’m beyond grateful for all your help, guidance and support throughout this whole process… genuinely the best experience.”
“They set up my website and system for Greater West Cleaning Services, based in Sydney, and they did not disappoint! They really took the time to understand me, my vision and what I wanted for my business, right down to the very last detail. Their ongoing support and check-ins have meant so much to me.”
“Since getting everything set up, my business has been running so much more efficiently. With the baby arriving soon, it’s a huge relief knowing I don’t have to answer every phone call. Appointments are booked automatically, even while I’m asleep, which has taken a lot of stress off my plate.”
“Having our emails built out properly has saved us so much time. New inquiries, on-boarding, reviews, re-booking and old customers are no longer completely dependent on someone remembering to send something.”
“Shania and her team demonstrate exceptional care and diligence in their service. If you need help with organising a new website, automations and funnels, contact AETOS. 100% recommended.”
“Before working with Shania and the team, I found AI tools confusing and wasn’t sure where to begin. They made the entire process simple, easy to understand, and stress-free. Everything was set up smoothly…”
“They helped me all the way … and created systems that fit my business. 10/10 recommend.”
“Their instant quoting system is easy to use and has made managing enquiries and sending quotes much easier and more efficient for our cleaning business. What I appreciate most is their excellent customer service. The team is friendly, approachable, and always easy to communicate with.”
“Starting a business can feel overwhelming, but having people you can comfortably ask questions and turn to for support makes such a difference. What means the most is that they check in on me and my little one too. That personal touch goes a long way.”
“Great open transparent communication and they have been able to work around our families medical needs. Also they bring all their own equipment and products and ask each week if there is anything else they could be improving on. 5 stars all the way!”
“With 2 small children we really appreciate a good clean and Beskar do an amazing job, they’re efficient, thorough and friendly. Also the communication has been excellent with prompt phone calls for any changes needed.”
“We have been using Beskar Cleaning for over 1 year now and they are a professional and reliable cleaning service. They clean our house once a fortnight which helps us stay on top of our cleaning. Would highly recommend.”
“They were on time, professional and did a great job. Would recommend them to anyone looking for a cleaner for their home. Happy to use them again.”
Brand → website → instant quoting → automations → growth.
Your CRM and automations are the engine room of the Aetos recipe: brand → website → instant quoting → automations → growth. Your website and instant quoting bring leads in, and the CRM makes sure every one is followed up until it books. Each piece works on its own. Built in the right order, they feed each other, and growth stops feeling like luck. It’s also what makes Google Ads worth paying for, because no lead gets wasted. For after-hours enquiries, add an AI receptionist.
QuestionsFrequently asked questions.
Is the Aetos Growth Engine the same as GoHighLevel?
It’s built on GoHighLevel, then set up, branded and made simpler for cleaning businesses and tradies. Our templates, pipelines and automations are already in it.
What does it cost?
The software is free for 30 days, then $97 USD/month, and you can cancel anytime. If you’d rather we build it for you, that’s a one-time build with payment plans available.
What is missed-call text back?
When someone rings and you can’t answer, they get a text within seconds, like: “Sorry we missed you! We’re on a job right now. You can get an instant price here, or reply to this text and we’ll get back to you shortly.”
I already use Jobber, ZenMaid or ServiceM8. Do I have to switch?
Not always. Lots of owners keep their job software and use the Growth Engine for leads, quotes and marketing. We can connect the two.
Will automated messages feel impersonal?
Not when they’re written well. Every message sounds like you, and the moment a client replies, you or your team can jump in.
Do I need a new phone number?
Usually you can keep your number and forward it, or add a business number in the Growth Engine.
I’m not very technical. Will I cope?
Yes. The Academy walks you through it one step at a time, AI tools can write your messages, and most owners only use a few screens each day. If you’d rather not touch it at all, we can build it for you.
Not sure where to start?
Get a free Website & Growth Audit. We look at your website, your quoting and your follow-up, and tell you in writing what to fix first.