Strategy, websites, SEO, automation and systems for ambitious businesses

The Secret Sauce for Extreme Growth, Built Into One App

AETOS connects your strategy, brand, website, search visibility, lead generation, CRM, automation and customer experience into one growth system, built in the right order so each part strengthens the next. Run it from one app.

Feature product photo
  • Trusted by businesses across Australia, the US, Canada and the UK

  • We build staff portals and training courses for seamless staff onboarding and quality control

Growth Stalls When the Pieces Don't Connect

A new enquiry arrives and nobody replies for hours. The quote sits in a notes app. A website says one thing, your ads say another and your follow-up says nothing. Most businesses don't lack effort. They lack a connected system. I've built and run businesses on both sides of that line.

“Sorry, we went with someone else”

→ Fixed by: Every enquiry gets a text back in seconds, then the system keeps following up for as long as it takes, until they book or opt out. If they never interact, we clean them off the list, so you only chase people who want you.

Quotes and proposals that take all night

→ Fixed by: Visitors answer a few quick questions and get an instant quote built on your own pricing, while we capture their details and every signal of interest. You wake up to warm, qualified leads, not late nights with a calculator.

One resignation and your week falls apart

→ Fixed by: A hiring funnel filters out the time wasters and keeps good people ready to go all year. Clear expectations, document and protection results, and a staff training portal keep quality from slipping, so you are never hiring in a panic again.

Sloppy, inconsistent marketing costs you premium clients

→ Fixed by: A sharp, consistent brand across your website, socials and ads is what high-paying clients trust. Ongoing marketing keeps every post, ad and email on message, month after month, so you attract the clients worth keeping.

Built from 200+ complete growth systems and the lessons of running our own businesses.

Here's What Changes When It's Connected

A prospect finds you, gets clear answers and enquires or books. They hear back straight away, receive the right follow-up and are asked for a review afterwards. New staff and clients are onboarded the same way every time. You see what's working in one place.

Concept build · Aspect Glass Co.

Look like the premium choice before they read a word

Customers decide in seconds. We build a brand that makes your business look established and trusted, so you win the click, charge what you're worth and stop competing on price.

Concept build · Southern Arc

A website that turns visitors into enquiries

Built for one job: turning a visitor into an enquiry or booking. Clear messaging, an obvious next step and fast on mobile, so you stop losing people to the next result.

Concept build · Marlow Detail Co.

Get booked while you sleep

Customers get a clear price in seconds, even at 10pm, built on your pricing, with every quote followed up automatically.

Concept build · Monolith Surfaces

Never chase a lead again

Follow-ups, reminders, onboarding and review requests run on their own, so every lead is looked after and you get your evenings back.

Concept build · Rosa House Co.

Create an exceptional experience at every touchpoint

Contracts, welcome packs, policies and hiring docs, all in your brand and ready to sign online. Clients trust you sooner, and staff know exactly what's expected.

Concept build · Westhaven Landscape Co.

Hire great staff without the scramble

Collect applications, screen candidates and onboard new staff with one repeatable system, so you always have good people ready.

Concept build · Carrington Prestige

Be the business they find first on Google

An optimised Google Business Profile, local SEO and reviews built into your client journey, so more locals find you and choose you.

Concept build · Marlow Detail Co.

Every brand asset, ready when you need it

Logo files, colours, fonts, social templates and print files, organised in one place, so your team and suppliers always use the right version.

Claude Code logoClaude CodeGoHighLevel logoGoHighLevelJobber logoJobberZenMaid logoZenMaidServiceM8 logoServiceM8BookingKoala logoBookingKoalaConnecteam logoConnecteamXero logoXeroQuickBooks logoQuickBooksStripe logoStripeSquare logoSquareGoogle Calendar logoGoogle CalendarGmail logoGmailZapier logoZapierMailchimp logoMailchimpCalendly logoCalendlyWhatsApp logoWhatsAppFacebook logoFacebookInstagram logoInstagramWordPress logoWordPressWix logoWixShopify logoShopify
Drag to browse

Keep the Tools You Already Use

Already on booking, scheduling, CRM or accounting software? Keep it, and we'll connect everything so it works together. Or, with a Growth Strategy, we show you where to consolidate tools so you pay for fewer subscriptions.

Brand identity & logoWebsitesInstant quotingCRM & pipelinesAutomations & follow-upAI receptionistOnline booking & client onboardingHiring funnelsStaff portal & trainingE-signatures & contractsStaff management (Connecteam setup)Payments & invoicingSoftware setup & integrationsGoogle Business Profile setupReviews & reputation

How we grow you

Fix the foundation. Then pour on the fuel.

An AETOS business growth strategy book with the client journey, business ecosystem and growth plan pages
1Foundation

We build your growth system, and you own it

First we build your growth system, and you own it: brand, website, SEO foundations, CRM, pipeline and automations. Payment plans available. Full growth systems usually land between $2,500 and $15,000+ USD.

Built around the outcome you want. We start from your goals, then shape the build to fit how you work. You review it as we go, with rounds of revisions included, so it's right before it goes live.

A laptop and tablet on a coastal terrace, with Meta, Facebook, Instagram, Google Ads, Google Business Profile, LinkedIn and scheduled social media posts all connected to one website
2Fuel

Then we pour on the fuel

Then we pour on the fuel with Ongoing services: ads, SEO, social media management and content, all running into a system that's ready to convert.

Can I make changes?

Yes. Every build includes rounds of revisions, and it's customised to the outcome you're after.

  • INSTANT QUOTING

  • AUTOMATIONS

  • HIRING FUNNELS

  • INSTANT TEXT BACK

  • AI VOICE AGENTS

  • EMAIL MARKETING

  • SMS CAMPAIGNS

  • SOCIAL MEDIA SCHEDULING

  • CALENDAR & BOOKINGS

  • CRM & PIPELINES

  • CLIENT ONBOARDING

  • SALES SCRIPTS

  • BUSINESS PLANS

  • EMPLOYMENT CONTRACTS

  • BRANDING

  • LOGO DESIGN

  • WEBSITE DESIGN

  • REVIEW AUTOMATION

  • CLIENT FOLLOW-UPS

  • LEAD CAPTURE FORMS

  • MARKETING CAMPAIGNS

  • RETARGETING CAMPAIGNS

  • ANALYTICS & REPORTING

  • GROWTH STRATEGY

  • AI STRATEGY CONSULTING

  • DEEP-DIVE STRATEGY

Concept builds created by Aetos to show our standard. Not client businesses.
  • INSTANT QUOTING

  • AUTOMATIONS

  • HIRING FUNNELS

  • INSTANT TEXT BACK

  • AI VOICE AGENTS

  • EMAIL MARKETING

  • SMS CAMPAIGNS

  • SOCIAL MEDIA SCHEDULING

  • CALENDAR & BOOKINGS

  • CRM & PIPELINES

  • CLIENT ONBOARDING

  • SALES SCRIPTS

  • BUSINESS PLANS

  • EMPLOYMENT CONTRACTS

  • BRANDING

  • LOGO DESIGN

  • WEBSITE DESIGN

  • REVIEW AUTOMATION

  • CLIENT FOLLOW-UPS

  • LEAD CAPTURE FORMS

  • MARKETING CAMPAIGNS

  • RETARGETING CAMPAIGNS

  • ANALYTICS & REPORTING

  • GROWTH STRATEGY

  • AI STRATEGY CONSULTING

  • DEEP-DIVE STRATEGY

Choose your path

Pick the Step That Fits Where You Are

Start with a free audit. Try the Growth Engine free for 30 days. Get a Growth Strategy and a clear plan. Or have the whole system built for you.

Free
Free

Free Website & Growth Audit

Find out what's costing you customers. We review your website, reviews, enquiry handling and follow-up, then email you your quickest wins.

30 days free
Build it yourself · cancel anytime

Aetos Growth Engine, free for 30 days

Self-serve: the AETOS Academy shows you how to build it all, step by step. One inbox, follow-ups on autopilot, online booking and a clear pipeline, plus the full business document library as a bonus. Start free for 30 days, then $97/month, cancel anytime.

Recommended
$250 USD
Get your plan

Growth Strategy · $250 USD

Your roadmap in 48 hours: what to fix first and what to build. Your free trial starts the day you pay, and the full $250 comes off your build if you start within 30 days.

Done for you
Foundation, then fuel

Fix the foundation. Then pour on the fuel.

We build your growth system around the outcome you want, with rounds of revisions included, and you own it. Then Ongoing services pour on the fuel. Payment plans available.

Learn the Secret Sauce, Free on YouTube

Real lessons from building and growing my own businesses: pricing, systems, hiring and winning more customers.

Concept builds

What a system like this looks like

These are concept builds: sample brands we designed to show the kind of website, quoting and booking flow we build. They are not client businesses.

3D website · take a look
Concept build · Luxury car detailing

Marlow Detail Co.

A premium detailing brand with a cinematic website built to sell packages and take bookings online.

See website 1 Flip through the brand book See website 2
3D website · take a look
Concept build · Landscape maintenance

Westhaven Landscape Co.

A landscape maintenance brand with two website builds, instant quoting, a branded welcome pack, a hiring journey and a staff portal.

See website 1 See website 2 Flip through the brand book Open the welcome pack See the full growth system Explore the 3D website
3D website · take a look
Concept build · Architectural stone

Monolith Surfaces

A luxury stone and surfaces brand with an automated client journey from enquiry to install.

Visit the website Flip through the brand book
3D website · take a look
Concept build · Prestige home cleaning

Rosa House Co.

A residential cleaning brand with clear service packages, instant quoting, branded welcome packs and automatic follow-ups.

Visit the Rosa website Flip through the brand book Try the instant quote
Concept build · Premium brand

Aspect Glass Co.

A glass and window brand built to look established and trusted from the first click, with a premium identity and strong local search.

Visit the website Flip through the brand book
Concept build · Website

Southern Arc

A refined brand and website built to look established and win trust from the first visit.

Visit the website Flip through the brand book
Concept build · Google Business Profile

Carrington Prestige

A prestige brand with a polished website and a Google Business Profile set up to be found locally.

Visit the website Flip through the brand book
Concept build · Home cleaning

Maison & Mop

A boutique home cleaning brand with a complete growth system behind it: website, instant quoting, client onboarding and hiring.

Visit the website See the full growth system
3D website · take a look
Concept build · Removals

Kindred Lane Removals

A removals brand with a polished website, a brand book and a booking journey built for trust.

Visit the website Flip through the brand book
3D website · take a look
Concept build · Luxury home cleaning

Halo House Co.

A premium home cleaning brand with a 3D website, a brand flipbook and a welcome pack for new clients.

Explore the 3D website Flip through the brand book See the welcome pack

Custom builds

If it can be done online, we can probably automate it. Just ask.

Quote follow-ups, staff onboarding, review requests, client portals, reminders, or something nobody has built for your industry yet. Tell us what you want automated or built and we’ll tell you, in writing, whether it can be done.

Every custom build starts with the $250 Growth Strategy, because the right build depends on your offer, your customers and how you work. That’s why it’s strategy first, and the full $250 comes off your build if you go ahead within 30 days. Get my Growth Strategy →

A twelve-month automated client email journey for the Rosa House Co. concept brand: welcome, first clean follow-up, review request and seasonal touchpointsConcept build · 12 months of automated follow-up

What do you want automated or built?

Tell us your name, your business and what you want automated or built. We’ll reply by email.

Tell us what you want built
Shania Gladwell, founder of Growth by Aetos
Proof, not promises

Built by an owner who learned it the hard way, so you don’t have to.

I didn’t learn this from a course. I learned it by actually going through it, running my own service businesses through years of trial and error: quotes at midnight, missed calls and systems that broke before they worked. Every lesson is built into what we make for you. Now I’m handing you the shortcut.

Shania Gladwell, founder of Growth by Aetos
200+complete growth systems built for service businesses
4 countriesclients across Australia, the USA, Canada and the UK
Owner-builtevery system shaped by trial and error in my own businesses
SpeakerZenMaid Maid Summit and Clean Like a Pro’s 2nd birthday event
In their words · real reviews
Client email
“Honestly I’m beyond grateful for all your help, guidance and support throughout this whole process… genuinely the best experience.”
Business owner
Residential cleaning company, Western Sydney
Google review
“They set up my website and system for Greater West Cleaning Services, based in Sydney, and they did not disappoint! They really took the time to understand me, my vision and what I wanted for my business, right down to the very last detail. Their ongoing support and check-ins have meant so much to me.”
Mele
Greater West Cleaning Services, Sydney
Google review
“Since getting everything set up, my business has been running so much more efficiently. With the baby arriving soon, it’s a huge relief knowing I don’t have to answer every phone call. Appointments are booked automatically, even while I’m asleep, which has taken a lot of stress off my plate.”
Cathy
Aetos client
Google review
“Having our emails built out properly has saved us so much time. New inquiries, on-boarding, reviews, re-booking and old customers are no longer completely dependent on someone remembering to send something.”
Sophie
Aetos client
Google review
“Shania and her team demonstrate exceptional care and diligence in their service. If you need help with organising a new website, automations and funnels, contact AETOS. 100% recommended.”
Meri
Aetos client
Google review
“Before working with Shania and the team, I found AI tools confusing and wasn’t sure where to begin. They made the entire process simple, easy to understand, and stress-free. Everything was set up smoothly…”
Laraine
Aetos client
Google review
“They helped me all the way … and created systems that fit my business. 10/10 recommend.”
Keiny
Aetos client
Google review
“Their instant quoting system is easy to use and has made managing enquiries and sending quotes much easier and more efficient for our cleaning business. What I appreciate most is their excellent customer service. The team is friendly, approachable, and always easy to communicate with.”
Rachelle
Cleaning business owner
Facebook review
“Starting a business can feel overwhelming, but having people you can comfortably ask questions and turn to for support makes such a difference. What means the most is that they check in on me and my little one too. That personal touch goes a long way.”
Mele
Greater West Cleaning Services, Sydney
Google review
“Great open transparent communication and they have been able to work around our families medical needs. Also they bring all their own equipment and products and ask each week if there is anything else they could be improving on. 5 stars all the way!”
Rebecca
Customer of Beskar Cleaning, Shania’s own cleaning business
Google review
“With 2 small children we really appreciate a good clean and Beskar do an amazing job, they’re efficient, thorough and friendly. Also the communication has been excellent with prompt phone calls for any changes needed.”
Susie
Customer of Beskar Cleaning, Shania’s own cleaning business
Google review
“We have been using Beskar Cleaning for over 1 year now and they are a professional and reliable cleaning service. They clean our house once a fortnight which helps us stay on top of our cleaning. Would highly recommend.”
Brittany
Customer of Beskar Cleaning, Shania’s own cleaning business
Google review
“They were on time, professional and did a great job. Would recommend them to anyone looking for a cleaner for their home. Happy to use them again.”
Sally-Anne
Customer of Beskar Cleaning, Shania’s own cleaning business
Get my Growth Strategy

Frequently Asked Questions

What if I already have a website?

No problem at all. We can integrate our automation system directly into your existing website. This allows you to add features like instant quoting, lead capture, automated follow-ups, instant response ai chatbots and client onboarding without needing to rebuild your entire site. If you ever decide you want a new website later, we can also design one that works seamlessly with your systems.

What is instant quoting and how does it work?

Instant quoting allows potential clients to visit your website, enter a few details about their property or service needs, and receive a price immediately. It removes the need for back-and-forth messaging and saves you hours each week responding to quote requests. We work with you to set up your pricing structure so the system generates accurate quotes for your services, and we do all the building for you.

I’m not very technical. Will you help me set everything up?

Both options work. Build it yourself with the free 30-day trial, the Academy and AI tools, or have us build it for you. We guide every step and nothing goes live without your approval.

What if I already use booking or scheduling software?

Keep it. Aetos connects with most booking and scheduling tools, or replaces them if that is simpler. We look at what you use in your Growth Strategy.

Can you help me structure my pricing for instant quoting?

Yes. Setting up pricing is one of the most important parts of building a successful instant quoting system. We work with you to understand your services, time requirements, and business goals so your pricing structure is both profitable and easy for customers to understand.

Is this suitable if I’m a solo operator?

Yes. Many solo operators use these systems specifically to reduce the amount of admin work they have to do themselves. Automations can handle quoting, reminders, follow-ups, and review requests so you’re not constantly answering messages or preparing quotes late at night. This allows you to focus on delivering your service while the system supports the client experience in the background.

How does this improve the experience for my clients?

Clients today expect quick responses, clear pricing, and easy booking. With systems like instant quoting, automated confirmations, and reminders, your clients can get the information they need immediately without waiting for you to respond manually. This creates a smoother, more professional experience that builds trust and encourages repeat business.

What if I already have a website?

No problem at all. We can integrate our automation system directly into your existing website. This allows you to add features like instant quoting, lead capture, automated follow-ups, instant response ai chatbots and client onboarding without needing to rebuild your entire site. If you ever decide you want a new website later, we can also design one that works seamlessly with your systems.

What is instant quoting and how does it work?

Instant quoting allows potential clients to visit your website, enter a few details about their property or service needs, and receive a price immediately. It removes the need for back-and-forth messaging and saves you hours each week responding to quote requests. We work with you to set up your pricing structure so the system generates accurate quotes for your services, and we do all the building for you.

I’m not very technical. Will you help me set everything up?

Both options work. Build it yourself with the free 30-day trial, the Academy and AI tools, or have us build it for you. We guide every step and nothing goes live without your approval.

What if I already use booking or scheduling software?

Keep it. Aetos connects with most booking and scheduling tools, or replaces them if that is simpler. We look at what you use in your Growth Strategy.

Can you help me structure my pricing for instant quoting?

Yes. Setting up pricing is one of the most important parts of building a successful instant quoting system. We work with you to understand your services, time requirements, and business goals so your pricing structure is both profitable and easy for customers to understand.

Is this suitable if I’m a solo operator?

Yes. Many solo operators use these systems specifically to reduce the amount of admin work they have to do themselves. Automations can handle quoting, reminders, follow-ups, and review requests so you’re not constantly answering messages or preparing quotes late at night. This allows you to focus on delivering your service while the system supports the client experience in the background.

How does this improve the experience for my clients?

Clients today expect quick responses, clear pricing, and easy booking. With systems like instant quoting, automated confirmations, and reminders, your clients can get the information they need immediately without waiting for you to respond manually. This creates a smoother, more professional experience that builds trust and encourages repeat business.

Built to last

Build it once. Build it to stand.

Your brand, website, search visibility and follow-up working together as one system, long after launch day.

Start here

Build a business that needs you less as it grows.

Picture opening your phone to find new enquiries already answered, followed up and booked. That’s what we build: strategy, brand, website, search, follow-up and customer experience in one connected system, set up around how you work. Start with a free audit, or get your Growth Strategy and a clear plan in 48 hours.

$97/month after your 30-day free trial, cancel anytime.

AETOS Academy · included free with your trialLearn to run your systems in plain EnglishShort step-by-step lessons on your pipeline, automations, reviews, invoices and admin, plus the full business document library to download.Your first 7 daysPipelineAutomationsReviewsMoney and adminDocument librarySee inside the Academy →
AI strategy & consulting

Not sure where AI fits? We’ll explain it and hold your hand.

If you don’t know what you’re doing yet, that’s what the strategy is for. AI consulting is an extra service on top of your $250 Growth Strategy: plain English, nothing built without your say-so, and revisions included.

New to AI?

Start with our beginner guide: AI consulting for beginners, explained in plain English →

We don’t take live calls. Call and our system texts you back for your name and number, then we ring you back.